• find high-quality tutorials for any web design software tool, and find them easier and faster
• find decent alternatives for the current web design software you’re using
• search for what Spanish (or <insert your favorite nation here>) web designers are talking about

…and much more! You’ll learn all of this in the text below. I’ll use specific examples to illustrate my points, but that doesn’t mean you can’t use your own examples when you understand the points. So let’s get started, shall we?

1. A Small Google Suggest Trick Can Help You Find What Kind of Photoshop Brushes People Are Searching For…

Let’s suppose you’re looking for Photoshop brushes on Google. So you type ‘Photoshop brushes’ in Google and get the usual results. One of the first things you will eventually find is what type of brushes exist. The traditional way people do this is going through multiple sites, seeing what they have to offer and using a lot of trial & error.

But what if I told you there’s a better way to find what type of brushes people are actually searching for on Google? That can help you find some popular (and with the wisdom of crowds, popular can mean good) brushes you can use in your designs. How can you do this? With Google Suggested Results.

How to do it: Type ‘photoshop brushes’ into Google. Suggested results will appear (depending on whether or not you have Instant turned on, you’ll see 5 or 10 suggested results max. I’ll turn off Instant for now in order to get more suggested results). Position your mouse cursor immediately after ‘photoshop’. Now press space. The following should appear:

That’s cool and everything, but not enough for us. We want more relevant results, we want to see more types of Photoshop brushes!! What about I type some letter…like b:

That’s cool already! You can do this with almost every letter and see what type of Photoshop brushes are people actually searching for. For z, it is “zebra” and “zipper” brushes. For h, it is “hair” and “heart”.

You can do this with almost any type of keyword that is broad enough in order to display specific results like these. Keywords like “dreamweaver templates” or “wordpress themes” or “Illustrator patterns”, for example.

2. Using a Web Design Software but Think There’s a Better One Out There? Here’s How to Find Quality Alternatives

Let’s say you’re using Dreamweaver and are looking for a more extensive list of alternatives. Sure, you can type ‘Dreamweaver alternatives’ but what about using some creative queries to get more relevant results…like THIS ONE:

The “better than” keyword can help you find alternatives to practically any web design (or any type of) software out there. “Better than Photoshop”? “Better Than Xara”? You name it and the Google index of 1+ trillion pages has it

Another great way to find alternatives to software is to use the “vs.” trick. Let’s go with our Dreamweaver example and see what people use to compare this software to:

or we can go the other way around, put the “vs” behind “dreamweaver” and position the cursor behind the “vs” like this:

We got 2-3 new alternatives!

3. Want to Find Related Keywords to the One You Just Typed? No Worries!

If you click on “more search tools” on the left of the Google results and then on “related searches” you should be presented with some amazing options on related keywords you can use to find what you’re looking for. This is especially useful if the topic you’re searching for is new and unknown to you.

Let’s say you’re interested in learning more about AJAX. You know PHP and you know Javascript but have no idea in what way is exactly Ajax related to them. So you try and type ‘ajax’ and select ‘related searches’. Here is what you get:

This can give you a good foundation on where to start. You can type ‘ajax php’ and ‘ajax javascript’ to see articles on how these 2 technologies directly relate, then you can look for examples and tutorials, XML and so on. Some of these things are obvious but, the truth is, our memory is often too limited to remember to do all obvious things at once. Related searches can be a good reminder to suggest to you what to search for next.

4. Looking for advanced tutorials? Search by file type

As a rule of thumb, PDF files contain tutorials that are often more extensive and offer more information than ordinary web pages. The downside? There are not that many free PDF tutorials on the web. You can try to use the “filetype:pdf” modifier in Google, however, to search for a specific file type only (in this case PDF) and see if you can get some relevant results.

I think that the sheer amount of tutorials hosted on the web nowadays, by quantity is exceeding the amount of information tutorials made in PDF files currently provide. If you want to save time, however, a good idea would be to try and to filter using PDF file type see see some interesting stuff.

*another tip:

I’ve noticed that often, tutorials are in the format “how to create/make _________ in program-name”. You can use this + the first trick above to find ideas on what tutorials people are searching for. For example:

A little bit of creativity and everything’s possible

5. Fireworks Tutorials in Spanish?

This is very fun You can use Google Translated Search to search sites in Spanish using English. For example:

Isn’t that neat?

Oh and by the way, it’s not that this is useless, you can actually find a lot of good stuff there. Why? I haven’t checked if this is exactly true, but I know from experience that you I get more quality stuff in other languages. While those people might not have many original tutorials, they take the best English tutorials and translate them into their own language. So you can potentially find a lot of high-quality stuff using Translated Search fast.

However, with hundreds of millions of people using both of the services each and every day, even subtle changes in the usability of the two could add or shave off huge amounts of time for the two, and each small change can lead to a more enjoyable, more usable experience.

Today we will take a look at these two leviathans and see how they compare in terms of usability, and explain just what usability should mean to you. Want to learn how to improve conversions, get more subscribers, happier clients and better designs? Read on to find out how:

The testing process:

I have set up a quick test based on screenshots of both Google and Bing. There are just 7 questions in the test, and when you take it you will be directed to either the ‘Google’ channel, or the ‘Bing’ channel. This is a random process, and roughly 50% of people will be directed to each channel – this is to ensure a fair spread of users, habits and behaviours across the test.

To complete the test, you simply click on the location you think you would click to complete the assigned task. For example, if you were asked where do you enter your search term you would probably click in the search box; the testing application will generate a heatmap of where everyone has clicked, and you will have a quick visual guide of where people have been clicking. At the same time it will also record your average time to complete the task – obviously there is a big difference in completing a test in 5 seconds versus 10 seconds, and the results will reflect that.

You can find the test at http://video.intuitionhq.com/bing-vs-google – as I said, there are just 7 questions, and it should take you 1-2 minutes to complete.

So, what does all this mean?

Having taken the test, we then need consider the questions, and the answers that we get from them. The questions were:

1) Where would you click to enter a search query?

- This is mainly a warm up question, and I suspect most people will be familiar enough with both of the interfaces that there should be very little difference in this task.

2) Where would you search for maps?

- The aim of this question is to see if people find the navigation menus are logically laid out. Some people have commented to me that they found the Bing navigation hard to read, while others have said they didn’t notice the Google navigation. This question should show up these issues.

3) How would you go to the New Zealand site?

- Local search is a huge earner in search, and getting to these local search sites is relatively important for both Google and Bing. I know which one is more obvious to me, but I’m curious to see what the results show.

4) Supposing you had email with this provider, where would you go to check it?

- Integrating services is another important point for both Google and Bing – they would like us to be tied into their who ecosystem. Email as a tool we use from day to day is a big part of this.

5) What part of the interface most attracts your attention?

- For both Bing and Google, search is the key service, and as such the search box should be the primary focus for both. These results should show us if it holds true for these providers.

6) How would you advertise with this provider?

- Advertising revenue is key to both of these businesses, so its key for advertisers to be able to find further information about advertising. Which one do you think will be better?

7) Where would you sign in?

- You can register for an account with both services, and logging in can customize your experience. Users who sign in are generally more committed to a service as there is a higher switching cost when they leave. The easier it is to sign in, the more likely people will do it.

Hopefully you can see why we asked these questions, and have some idea of the value of them. In our time testing we have seen people set up a wide range of different tests with different goals, and different information that they are trying to capture – just to give you some ideas:

• Where would you click to…
• Which layout is the most visually appealing
• Asking questions and giving a range of answers to choose from
• Comparing wireframes and current designs
• Testing layout sketches
• A/B testing on navigation layouts and wording

There are of course many more things you can do with usability testing than this, but hopefully this gives you a few ideas to get started.

The Results:

Now to have a quick look at the results. You can view them at http://video.intuitionhq.com/pub/405.

As more people take the test the results will be updated, and you might notice some changes, but the general results will be more or less the same.

1) Where would you click to enter a search query?

Google is quicker, but the clicks aren’t always in the right place. A win to Bing?

Bing 1 – Google 0

2) Where would you search for maps?

More or less a dead heat here. Both are very good.

Bing 2 – Google 1

3) How would you go to the New Zealand site?

Bing is ahead here – 7.29 seconds vs 9.2 for Google. 2 seconds is a big difference.

Bing 3 – Google 1

4) Supposing you had email with this provider, where would you go to check it?

Google with a clear lead – 4.22 seconds difference between the two.

Bing 3 – Google 2

5) What part of the interface most attracts your attention?

Seems Bings crop circles are very popular. Google is more focused on this one.

Bing 3 – Google 3

6) How would you advertise with this provider?

Google is faster by 1 second, similar success rates.

Bing 3 – Google 4

7) Where would you sign in?

Stunning results for both (less than 4 seconds), Bing is marginally ahead but too close to call.

Bing 3 – Google 4

So based on the current results it’s really a very near run thing. I’m quite surprised to see this actually, evidently Bing’s UI is easier to navigate than I might have expected.

I think a lot of us have learnt behaviors for Google based on years of experience, so Bing is really doing well to stay up there with Google, especially considering the two UIs are quite far apart.

Both services could obviously make a few small tweaks to their UIs, but as you’d expect with two such popular websites, they are already very streamlined.

As more people take the test, we can expect to see results to evolve somewhat. Be sure to check back at http://video.intuitionhq.com/pub/405 to see how they change.

What Next?

Of course, usability testing doesn’t need to be solely the domain of large companies like Microsoft and Google, we could all do with making some tweaks to our own sites. Each improvement we make leads to people having a better, more enjoyable experience, and in turn means they are far more likely to come back to our site in the future, to subscribe or make purchase from our site or recommend it to others in the future.

As website designers, programmers and owners, these are the outcomes we are aiming for, and usability testing and usable design will help us get there.

So why not start out by testing your own site today, and working with your clients to improve their sites in the future. When we all focus on usability we can make the whole web a friendler, more enjoyable place to be.

Any questions about usability? What to know how to get started? Or comments on the article? Other sites you’d like us to compare? Please let us know in the comments! We’d love to share our views on usability.

The competition in this area is fierce especially after the Microsoft-Yahoo partnership has been approved. Regardless, Google is still the dominant player in the field although it relies completely on the individual words you type into its search bar, and its approach does very little to understand the possible meaning created by joining two or more words together. Unlike Bing that’s claimed by Microsoft to have rich Natural Language Search; meaning that it attempts to understand the full meaning of the phrase typed in while searching, and returns results based on that understanding.

The technology was developed by the company acquired by Microsoft, “Powerset”, for nearly $100 Millions. However, it’s still in the early stages of full semantic search. “With an existing search infrastructure, incredible capital resources, unlimited data, a leading search team, and clear mission to revolutionize the search landscape, Microsoft can rapidly accelerate our progress in building semantic search technology and bringing it to full Web scale,” Powerset’s Mark Johnson said.

The other advancement in Internet search business, Google and Microsoft signed an agreement with Twitter to share tweets in the search results in real-time, which is called “Live Search”. Similarly, Microsoft has signed another agreement with Facebook to share such information, but where’s Google in all this? Chances are that Google and Facebook are still negotiating a deal to arrange an agreement.

The Internet is moving in a whole new direction, and a full semantic search engine could be the Internet’s moon landing.

Google Wave features the ability to replay conversations because it records the entire sequence of communication, character by character. Because of this, discussions are also live in Google Wave: you will see your friends type character-by-character.

The features don’t stop there, either. Google Wave also supports the ability to drag attachments from your desktop into Google Wave. It loads that file and sends it immediately to anyone in the conversation. It’s also embeddable, so you can embed Google Wave conversations on any blog.

Google Wave has a lot of innovative features, but here are just a few:

• Real-time: In most instances, you can see what someone else is typing, character-by-character.
• Embeddability: Waves can be embedded on any blog or website.
• Applications and Extensions: Just like a Facebook (Facebook) application or an iGoogle gadget, developers can build their own apps within waves. They can be anything from bots to complex real-time games.
• Wiki functionality: Anything written within a Google Wave can be edited by anyone else, because all conversations within the platform are shared. Thus, you can correct information, append information, or add your own commentary within a developing conversation.
• Open source: The Google Wave code will be open source, to foster innovation and adoption amongst developers.
• Playback: You can playback any part of the wave to see what was said.
• Natural language: Google Wave can autocorrect your spelling, even going as far as knowing the difference between similar words, like “been” and “bean.” It can also auto-translate on-the-fly.
• Drag-and-drop file sharing: No attachments; just drag your file and drop it inside Google Wave and everyone will have access.

It’s too early to tell whether Google Wave will change online communication and business collaboration. That being said, Google Wave has lots of impressive features that promise to redefine Web Communication.

(sources: Google Wave, Mashable)